In order to evaluate our chosen campaign we would suggest that customer filled out the following survey before and after the campaign.
http://www.surveymonkey.com/s/RY8MMMS
To make it attractive for customers to filled out the survey, there will a competition, where you can win various prizes!
Thank You and Good night Copenhagen!
Posted in Class assignment
Step 7 – tactics in short McDonalds’ goals and objectives are in general about creating a healthier image for themselves among the key publics. Hence, we suggested various activities and tactics which by implementation are able to achieve these objectives. … Continue reading
Possible spokespersons As mentioned earlier on our blog, McDonald’s have an initiative, which is called ”Quality Mom”; where several moms are invited behind counter at McDonalds’ restaurants to perform quality checks. We believe that Mcdonald’s could use some of these … Continue reading
Our group has discussed the various Pro-active and Re-active strategies for McDonald’s in order to achieve the goals we set last time. The result are as following: Proactive strategies : Training employees in Nutrition and McDonald’s food. Hence, each McDonald’s restaurants … Continue reading
Goals and Objectives for McDonald’s in the US goals Re-establish customers’ faith regarding the food quality (reputational goal) Recapture the position as the number 1 fast food business (task goal) Position McDonald’s wants to be known as a responsible fast … Continue reading
Analyzing the Publics of McDonald’s Major Publics We will in the following briefly describe McDonald’s’ publics in relation to chapter 3 in “Strategic Planning for Public Relations”. Customer: – Families consists of different types of customers. They can be both … Continue reading
Internal Environment Performance McDonald’s is the world’s largest chain of fast food restaurants, which primarily sells burgers, French fries, soft drinks, shakes and desserts. The rise of the health and anti-obesity trend has drawn attention to McDonald’s, which supposedly takes … Continue reading
Mcdonald’s For the last 10 years there has been much focus on the trend about healthy living and eating habits. We will take a closer look at the issues’ impact on McDonald’s and how McDonald’s has reacted to these. We … Continue reading
During our second lecture of Media Strategy in Digital Communication we were quite confused…. the subject was strategy and the various ways people could perceive strategy. At a certain point during the lecture, Charlie mentioned an example with Mærsk, where … Continue reading
They say there is a first time for everything…. This is our first lesson in Media Strategy in Digital Communication and we are making our first group blog! We have briefly discussed our group work and we will be using … Continue reading
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